
Sales Competencies

Advanced Sales Training That Directly Impacts Revenue, Margins & Deal Velocity
From prospecting to closure — we transform sales teams into process-driven, consultative, high-closing performers
✔ Higher Win Ratios & Faster Closures
✔ Structured Sales Process Adoption
✔ Objection-Proof Selling Skills
✔ Sales Leadership & Coaching Capability
Book a Free Sales Diagnostic - Whatsapp +91-98730-88988 for a slot
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Business Outcomes We Deliver
Our sales training is designed backwards from business metrics, not generic skill development.
Outcome 1
📈 Increased Conversion Ratios
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Standardised sales conversations
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aligned to buyer psychology.
Outcome 3
💰 Improved Deal Value & Margins
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Reps sell value,
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not discounts — even in competitive markets.
Outcome 2
⏱ Reduced Sales Cycle Time
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Better qualification,
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sharper need discovery,
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faster decision closure.
Outcome 4
🧠 Future-Ready Sales Capability
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Sales teams equipped for digital buyers,
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complex negotiations & VUCA markets.
Why Most Sales Teams Underperform Despite Experience
If these challenges sound familiar, training alone is not enough — systematic capability building is required.
Pain Points
❌ No standard sales process — results depend on individuals
❌ Poor closing discipline & weak objection handling
❌ Discount-driven negotiations killing margins
❌ CRM used as reporting, not selling tool
❌ Sales managers unable to coach performance
Impact on Business
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Lost revenue opportunities
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Unpredictable forecasts
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High sales attrition
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Stagnant growth despite market demand
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Payment collection ageing
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Business slow down

Our End-to-End Sales Training & Enablement Solutions
We don’t run workshops. We build sales capability systems.
🔹 Module 1:
Core Sales Skill Architecture
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Prospecting & pipeline creation
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Consultative selling & need diagnosis
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Objection handling frameworks
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Closing techniques for complex deals
🔹 Module 3:
Sales Leadership & Coaching
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Sales manager coaching capability
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Deal reviews & pipeline governance
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Balanced Scorecard for sales performance
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Behaviour-based performance tracking
🔹 Module 2:
Advanced Sales Tools & Frameworks
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Structured sales & buying process alignment
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COMMANDO sales framework
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SPFUS product & solution demonstrations
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BATNA-based negotiation mastery
🔹 Module 4:
Behavioural & Mindset Shift
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Emotional intelligence in selling
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Trust-building conversations
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Buyer psychology & decision triggers
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Adaptive selling styles
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Buyer's Buying Process vs Seller's Selling Process
Why Organisations Choose Augustalent
Differentiator 1
🎯 Sales + Buying Process Training
We train how customers buy — not just how sellers sell.
Differentiator 3
📊 Metrics-Linked Training
Behaviour → KPIs → Revenue impact.
Differentiator 2
🧩 Highly Customised Programs
B2B, B2C, Enterprise, Channel & Hybrid models.
Differentiator 4
👥 Leadership Coaching Included
Sales heads & managers are coached, not ignored.
What Our Clients Say
“Our close rate improved dramatically within 90 days. The biggest shift was how our team qualifies and closes — not just pitches.” — Sales Director, Technology Services
“Augustalent changed how our managers coach deals. Forecasting accuracy and deal hygiene improved significantly.”— VP Sales, Manufacturing

Start With a Sales Capability Diagnostic
Before training begins, we assess where your sales team truly stands.
Ready to Build a High-Performance Sales Organisation?
Let’s Diagnose first. Train second. Scale third.
🔵 Book a Free Strategy Call
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OverviewContact Line📞 +91 98730 88988